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How can brands effectively communicate the non-psychoactive nature of CBD?

How can brands effectively communicate the non-psychoactive nature of CBD? Brands can effectively communicate the non-psychoactive nature of CBD by clearly explaining its chemical composition, emphasizing that it contains negligible amounts of THC, the psychoactive compound in cannabis. Using straightforward language and educational content, such as infographics and videos, can help demystify CBD for consumers. Highlighting scientific research and expert endorsements can further enhance credibility. Brands may also consider certifications and third-party testing results to reassure consumers about product safety. Effective communication strategies can build trust and alleviate concerns regarding the psychoactive effects of CBD (Hollis et al., 2020).
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