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How can brands effectively communicate the sensory benefits of CBD in cosmetics?

How can brands effectively communicate the sensory benefits of CBD in cosmetics? Brands can effectively communicate the sensory benefits of CBD in cosmetics by emphasizing its calming and soothing effects on both the skin and the senses. Utilizing descriptive language and visuals in marketing materials can convey the luxurious and therapeutic experience of using CBD-infused products. Consumer education on the unique sensory properties of CBD, such as its ability to enhance moisture retention or promote relaxation, can further elevate its appeal. Additionally, offering samples or trial sizes can allow consumers to experience these benefits firsthand. Overall, effective communication of sensory benefits can enhance consumer engagement and interest (Mason et al., 2021).
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