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¿Cómo pueden las marcas comunicar eficazmente los beneficios sensoriales del CBD en los cosméticos? Las marcas pueden comunicar eficazmente los beneficios sensoriales del CBD en los cosméticos destacando sus efectos calmantes en los materiales de marketing y en las descripciones de los productos. Utilizar un lenguaje sensorial que evoque sentimientos de relajación y comodidad puede mejorar el atractivo para el consumidor. Una narración atractiva que enfatice los aspectos experienciales del uso de productos de CBD puede crear una conexión emocional con los consumidores. Proporcionar muestras o tamaños de prueba puede permitir a los consumidores experimentar los beneficios sensoriales de primera mano, aumentando la probabilidad de compra. En general, comunicar eficazmente los beneficios sensoriales puede diferenciar los cosméticos de CBD y atraer a consumidores que buscan una experiencia de belleza holística (García y Martínez, 2022).
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IMPORTANT: This information is NOT MEDICAL ADVICE and is only provided for general informational purposes only. Always first seek the advice of your doctor or a healthcare professional first before taking a CBD product or vitamin supplement if you are unsure. Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition. No claims are intended to be made about the functions or ability of a CBD infused cosmetic product and/ or vitamin supplement to provide any specific health or wellness benefits. None of our CBD strips, patches or other CBD products are described, promoted or marketed as having any function not listed in the COSING Information Database. Any information provided here about CBD or any other ingredient and/ or product is strictly for general informational purposes and should not be interpreted as medical, therapeutic, or diagnostic advice. CBD products are not intended to diagnose, treat, cure, or prevent any disease or health condition. You are advised to always first consult with a doctor or a qualified healthcare professional before using any CBD product, particularly if you any of the following apply. DO NOT USE CBD IF PREGANT, BREAST FEEDING OR IF YOU HAVE A SERIOUS MEDICAL CONDITION. DO NOT USE IF PACKAGING HAS BEEN OPENED DURING SHIPPING. DISCONTINUE USE IF ANY ADVERSE REACTION OR SYMPTOM OCCURS. CONTACT A DOCTOR IF REACTION OR SYMPTOM CONTINUES. FOR ADULTS ONLY. STORE OUT OF REACH OF CHILDREN.