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What are the most common types of claims made about CBD in skincare?

What are the most common types of claims made about CBD in skincare? Common claims about CBD in skincare include anti-inflammatory properties, hydration enhancement, and skin soothing effects. Brands often highlight CBD’s ability to balance oil production and improve overall skin health, targeting issues like acne and redness (Gonzalez & Turner, 2023). Other claims include antioxidant protection against environmental damage and anti-aging benefits. These claims are typically supported by emerging research but should be communicated transparently to maintain consumer trust.
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