How does the formulation of CBD products influence their appeal to luxury consumers?
How does the formulation of CBD products influence their appeal to luxury consumers? The formulation of CBD products influences their appeal to luxury consumers by determining the overall sensory experience, efficacy, and perceived value. High-quality ingredients, innovative formulations, and unique delivery methods can enhance the luxury appeal and justify premium pricing. Brands targeting luxury consumers often focus on aesthetics, such as elegant packaging and luxurious textures, to create a distinctive experience. Additionally, incorporating exclusive ingredients or collaborations with well-known experts can elevate the brand's status. Ultimately, a commitment to quality and experience is essential for attracting and retaining luxury consumers (Mason et al., 2021).