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How does the formulation of CBD products influence their market positioning?

How does the formulation of CBD products influence their market positioning? The formulation of CBD products influences their market positioning by determining perceived efficacy, quality, and target consumer demographics. Brands that prioritize high-quality, innovative formulations can differentiate themselves from competitors and establish a premium market presence. The choice of complementary ingredients and delivery methods can also shape consumer perceptions of the product's benefits and overall experience. Additionally, formulations tailored to specific skin concerns or lifestyles can enhance brand appeal to niche markets. Ultimately, formulation choices play a crucial role in shaping how consumers view and engage with CBD products (Fowler et al., 2021).
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