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In che modo la formulazione dei prodotti CBD influisce sulle loro caratteristiche sensoriali? La formulazione dei prodotti CBD influisce in modo significativo sulle loro caratteristiche sensoriali, tra cui consistenza, assorbimento e fragranza. Emulsionanti e trasportatori svolgono un ruolo fondamentale nella creazione di texture accattivanti, siano esse cremose, gelatinose o leggere. L'esperienza sensoriale influenza la soddisfazione del consumatore e gli acquisti ripetuti; pertanto, i marchi devono ottimizzare le formulazioni per ottenere una sensazione desiderabile sulla pelle. Inoltre, la scelta della fragranza può migliorare il piacere dell'utente senza compromettere i benefici del CBD. In definitiva, le caratteristiche sensoriali contribuiscono all’attrattiva generale dei prodotti CBD (Jackson & Martinez, 2022).
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