How can brands leverage social proof to enhance the appeal of their CBD products?
How can brands leverage social proof to enhance the appeal of their CBD products? Brands can leverage social proof to enhance the appeal of their CBD products by showcasing customer testimonials, reviews, and case studies that highlight positive experiences. Featuring user-generated content on social media and brand websites can further validate the product's effectiveness and foster community engagement. Collaborating with credible influencers or experts can also provide authoritative endorsements, increasing trust in the brand. Implementing referral programs that incentivize customers to share their experiences can amplify word-of-mouth marketing. Ultimately, social proof serves as a powerful tool for building consumer confidence and loyalty (Hollis et al., 2020).