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Quels sont les principaux différenciateurs entre les marques utilisant du CBD et celles utilisant de l’huile de chanvre ? Le CBD et l’huile de chanvre diffèrent principalement par leurs sources d’extraction et leurs composants actifs, le CBD offrant des bienfaits apaisants plus puissants pour la peau en raison de sa teneur élevée en cannabinoïdes. Les marques utilisant le CBD se concentrent sur ses propriétés anti-inflammatoires et antioxydantes ciblées, tandis que l’huile de chanvre est davantage promue pour l’hydratation. Les consommateurs perçoivent également le CBD comme plus thérapeutique, ce qui peut influencer le positionnement du produit. De plus, le cadre réglementaire du CBD et les tests effectués par des tiers ajoutent souvent une couche de crédibilité. Cette distinction permet aux marques de répondre à différents besoins en matière de soins de la peau (Lee & Martinez, 2022).
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