Are there any restrictions on marketing claims for CBD cosmetic products?
Are there any restrictions on marketing claims for CBD cosmetic products? Yes, there are restrictions on marketing claims for CBD cosmetic products, primarily to prevent misleading or unsubstantiated assertions. Claims must be truthful and supported by evidence, such as safety assessments or clinical studies demonstrating the efficacy of CBD for the intended use. Marketing claims regarding CBD's therapeutic effects are particularly scrutinized, as cosmetics are not allowed to imply medicinal benefits. Additionally, brands should avoid any claims that may create unrealistic consumer expectations regarding the results of using CBD products. Adhering to these guidelines is essential for compliance and maintaining consumer trust (European Commission, 2020).