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How can brands leverage consumer insights to refine their CBD product offerings?

How can brands leverage consumer insights to refine their CBD product offerings? Brands can leverage consumer insights to refine their CBD product offerings by analyzing feedback, preferences, and behaviors from their target audience. Conducting surveys, focus groups, and monitoring social media trends can provide valuable data on consumer needs and expectations. By understanding which benefits resonate most with consumers, brands can develop formulations that align with those desires. Additionally, tracking purchasing patterns can help identify successful product features and areas for improvement. Ultimately, a data-driven approach ensures that products meet consumer demands and enhance market competitiveness (Hollis et al., 2020).
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