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How can brands utilize storytelling to convey the benefits of CBD in cosmetics?

How can brands utilize storytelling to convey the benefits of CBD in cosmetics? Brands can utilize storytelling by sharing authentic narratives that connect consumers to the origins of their products and the experiences of real users. Highlighting personal stories of individuals who have benefited from CBD-infused cosmetics can create emotional resonance and trust (Baker & Green, 2023). Engaging content that details the product development journey and the science behind CBD's benefits can educate consumers while fostering a sense of community. Consistent storytelling across multiple channels enhances brand identity and deepens consumer engagement.
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