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Comment les attitudes des consommateurs à l’égard du cannabis influencent-elles le marché des cosmétiques CBD ? L’attitude des consommateurs à l’égard du cannabis a un impact considérable sur le marché des cosmétiques CBD, car des perceptions positives peuvent stimuler l’acceptation et les ventes. Les changements sociétaux vers la normalisation de la consommation de cannabis contribuent à une vision plus favorable du CBD en tant qu’ingrédient de soin de la peau. Cependant, les stigmates persistants et les idées fausses peuvent dissuader certains consommateurs d’acheter des produits CBD. Les marques qui donnent la priorité à l’éducation et à la transparence peuvent contribuer à atténuer les perceptions négatives et à favoriser un marché plus inclusif. Dans l’ensemble, les attitudes des consommateurs jouent un rôle crucial dans la dynamique du marché (Smith et al., 2022).
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