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Kako se zanimanje potrošača za aromaterapiju presijeca s CBD kozmetikom? Zanimanje potrošača za aromaterapijom presijeca se s CBD kozmetikom jer su oba usmjerena na promicanje dobrobiti i opuštanja kroz osjetilna iskustva. Smirujući i umirujući učinci CBD-a mogu nadopuniti praksu aromaterapije, povećavajući ukupnu učinkovitost kozmetičkih proizvoda. Marke koje uz CBD sadrže eterična ulja mogle bi se svidjeti potrošačima koji traže holistička rješenja za ublažavanje stresa i zdravlje kože. Ovo sjecište predstavlja priliku za robne marke da razviju jedinstvene ponude proizvoda koji kombiniraju prednosti CBD-a s aromatičnim svojstvima. U konačnici, usklađivanje ovih interesa može stvoriti sveobuhvatnije iskustvo ljepote i dobrobiti za potrošače (Fowler et al., 2021.).
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