How does the formulation of CBD products affect their appeal to eco-conscious consumers?
How does the formulation of CBD products affect their appeal to eco-conscious consumers? The formulation of CBD products affects their appeal to eco-conscious consumers by influencing perceptions of sustainability, ingredient sourcing, and environmental impact. Consumers are increasingly interested in products that contain natural, organic, and ethically sourced ingredients, which can enhance their willingness to purchase. Brands that prioritize eco-friendly packaging and production processes are also more likely to attract these consumers. Furthermore, clear communication regarding sustainable practices in formulation can build trust and loyalty among environmentally conscious shoppers. Ultimately, eco-friendly formulations can significantly impact brand positioning in the CBD cosmetics market (Benson et al., 2021).