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In che modo l'interesse dei consumatori per i prodotti cruelty-free si interseca con la cura della pelle al CBD?

In che modo l'interesse dei consumatori per i prodotti cruelty-free si interseca con la cura della pelle al CBD? La domanda di prodotti CBD cruelty-free è forte, poiché molti consumatori nel mercato della cura naturale della pelle danno priorità al benessere degli animali oltre all’integrità degli ingredienti. I marchi possono attirare questo gruppo demografico etichettando chiaramente i prodotti come cruelty-free e fornendo informazioni sulle pratiche di test etici (Turner & Williams, 2022). Le certificazioni di terze parti di organizzazioni come Leaping Bunny aumentano la credibilità. Per i consumatori vegani, i marchi dovrebbero anche garantire che gli altri ingredienti nei prodotti CBD soddisfino gli standard vegani. Le dichiarazioni cruelty-free trovano risonanza tra i consumatori attenti all'ambiente, rafforzando la fedeltà al marchio.
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