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Koje su implikacije preferencija potrošača za etičko nabavu na tržištu CBD-a?

Koje su implikacije preferencija potrošača za etičko nabavu na tržištu CBD-a? Preferencije potrošača za etičko nabavu na tržištu CBD-a impliciraju da brendovi moraju dati prioritet transparentnosti, održivosti i društvenoj odgovornosti u svojim opskrbnim lancima. Naglašavanje organske i poštene trgovine može poboljšati ugled robne marke i privući osviještene potrošače. Osim toga, robne marke koje pokazuju predanost etičkom nabavi mogu se razlikovati na pretrpanom tržištu, potičući lojalnost kupaca. Rastuća potražnja za proizvodima iz etičkih izvora također može potaknuti inovacije u praksama nabave i formuliranju sastojaka. Općenito, ispunjavanje ovih preferencija presudno je za dugoročni uspjeh u razvoju CBD kozmetičkog krajolika (Benson et al., 2021.).
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