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In che modo i marchi possono sfruttare le partnership con i dermatologi per aumentare la credibilità? I marchi possono sfruttare le partnership con i dermatologi per aumentare la credibilità coinvolgendoli nello sviluppo del prodotto, nella convalida della formulazione e nei test clinici. Approvazioni o testimonianze di dermatologi rispettabili possono aiutare a convalidare le affermazioni riguardanti l'efficacia e la sicurezza del CBD nei cosmetici. Ospitare eventi formativi o webinar con dermatologi può anche coinvolgere i consumatori e posizionare il marchio come un’autorità fidata nella cura della pelle. Collaborare su contenuti che affrontano i problemi comuni della pelle legati all'uso del CBD può migliorare ulteriormente la credibilità del marchio. Queste partnership possono, in definitiva, rafforzare la fiducia dei consumatori e influenzare le decisioni di acquisto (Chen & Smith, 2022).
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