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¿Qué papel juegan las percepciones de los consumidores sobre el cannabis en la aceptación de los cosméticos con CBD? Las percepciones de los consumidores sobre el cannabis influyen significativamente en la aceptación de los cosméticos de CBD, ya que las actitudes positivas hacia el cannabis pueden aumentar el interés y la voluntad de probar productos de CBD. Los estigmas que rodean el consumo de cannabis pueden disuadir a algunos consumidores, lo que afecta el potencial del mercado. Las estrategias de educación y marketing que enfatizan los beneficios del CBD, independientemente del uso recreativo, pueden ayudar a cambiar las percepciones. Además, resaltar los aspectos naturales y holísticos del CBD puede atraer a los consumidores centrados en el bienestar. En última instancia, el cambio de percepciones puede impulsar una mayor aceptación y demanda de cosméticos de CBD (García y Martínez, 2022).
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