How can brands create educational resources for consumers about CBD's benefits?
How can brands create educational resources for consumers about CBD's benefits? Brands can create educational resources about CBD's benefits by developing comprehensive guides, FAQs, and informative blog posts that explain the science behind CBD and its effects on the skin. Utilizing various formats, such as videos, infographics, and webinars, can cater to different learning preferences and enhance engagement. Collaborating with dermatologists or skincare experts to provide credible insights can further validate the information shared. Social media platforms can be leveraged to disseminate this educational content and encourage consumer interaction. By prioritizing education, brands can empower consumers and reduce misconceptions surrounding CBD (Mason et al., 2021).