How can brands utilize packaging design to promote their CBD products?
How can brands utilize packaging design to promote their CBD products? Brands can utilize packaging design to promote their CBD products by creating visually appealing, informative, and eco-friendly packaging that resonates with target consumers. Clear labeling that highlights the product's benefits, ingredients, and sourcing can enhance transparency and trust. Incorporating unique and eye-catching designs can attract attention on retail shelves and online platforms. Additionally, using sustainable materials for packaging can appeal to environmentally conscious consumers. Ultimately, effective packaging design should communicate the brand's values and enhance the overall consumer experience (Mason et al., 2021).