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How does consumer interest in veganism influence the CBD market?

How does consumer interest in veganism influence the CBD market? Consumer interest in veganism influences the CBD market by increasing demand for plant-based and cruelty-free products. Brands are responding by formulating CBD products that are entirely vegan, eliminating any animal-derived ingredients or by-products. This shift aligns with a broader consumer trend towards sustainability and ethical sourcing, encouraging companies to adopt more transparent practices. Additionally, marketing strategies that highlight vegan certifications can enhance brand appeal and attract a dedicated consumer base. Ultimately, the intersection of veganism and CBD offers brands opportunities for differentiation in a competitive market (Mason et al., 2021).
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