How does consumer perception of natural ingredients impact the CBD market?
How does consumer perception of natural ingredients impact the CBD market? Consumer perception of natural ingredients significantly impacts the CBD market by driving demand for products that emphasize clean and organic formulations. As consumers become more health-conscious and aware of ingredient lists, they are more likely to seek products that contain recognizable and natural components. This trend has led brands to prioritize transparency in sourcing and formulation practices, which can enhance consumer trust and loyalty. Additionally, positive perceptions of natural ingredients can influence purchasing decisions, making it essential for brands to highlight the natural origins of their CBD. Ultimately, aligning products with consumer preferences for natural ingredients can enhance market success (Benson et al., 2021).