How does the sourcing of CBD affect its perception in the cosmetics industry?
How does the sourcing of CBD affect its perception in the cosmetics industry? The sourcing of CBD affects its perception in the cosmetics industry by influencing consumer trust and brand reputation. Sourcing CBD from organic, sustainable, and ethical suppliers can enhance the credibility of products and appeal to environmentally conscious consumers. Brands that prioritize transparency in their sourcing practices can build stronger connections with their audience, fostering loyalty. Conversely, sourcing from less reputable suppliers may lead to skepticism and negative perceptions among consumers. Ultimately, high-quality sourcing is crucial for establishing a positive reputation and ensuring product efficacy in the competitive cosmetics market (Benson et al., 2021).