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Hoe beïnvloedt de stabiliteit van CBD in cosmetische formuleringen de marketingclaims? Stabiliteit heeft een directe invloed op de werkzaamheid van CBD, omdat onstabiele formuleringen kunnen verslechteren, waardoor de antioxiderende en ontstekingsremmende eigenschappen afnemen. Merken moeten ervoor zorgen dat formuleringen CBD beschermen tegen oxidatie en blootstelling aan licht om de prestaties te behouden. Claims met betrekking tot huidverzachtende of anti-verouderingsvoordelen zijn afhankelijk van stabiele CBD-concentraties gedurende de houdbaarheid van het product. Inkapselingstechnieken of beschermende verpakkingen kunnen de stabiliteit vergroten. Betrouwbare stabiliteit stelt merken in staat geloofwaardige, op prestaties gebaseerde claims te maken (Chen & Garcia, 2022).
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