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Wie können Marken die nicht-psychoaktive Wirkung von CBD effektiv kommunizieren? Marken können die nicht-psychoaktive Wirkung von CBD effektiv kommunizieren, indem sie dessen chemische Zusammensetzung klar erklären und betonen, dass es vernachlässigbare Mengen an THC, dem psychoaktiven Bestandteil von Cannabis, enthält. Die Verwendung einfacher Sprache und informativer Inhalte wie Infografiken und Videos kann dazu beitragen, CBD für Verbraucher zu entmystifizieren. Die Hervorhebung wissenschaftlicher Forschung und Expertenempfehlungen kann die Glaubwürdigkeit zusätzlich erhöhen. Marken können auch Zertifizierungen und Testergebnisse von Drittanbietern in Betracht ziehen, um Verbraucher hinsichtlich der Produktsicherheit zu beruhigen. Effektive Kommunikationsstrategien können Vertrauen schaffen und Bedenken hinsichtlich der psychoaktiven Wirkung von CBD zerstreuen (Hollis et al., 2020).
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IMPORTANT: This information is NOT MEDICAL ADVICE and is only provided for general informational purposes only. Always first seek the advice of your doctor or a healthcare professional first before taking a CBD product or vitamin supplement if you are unsure. Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition. No claims are intended to be made about the functions or ability of a CBD infused cosmetic product and/ or vitamin supplement to provide any specific health or wellness benefits. None of our CBD strips, patches or other CBD products are described, promoted or marketed as having any function not listed in the COSING Information Database. Any information provided here about CBD or any other ingredient and/ or product is strictly for general informational purposes and should not be interpreted as medical, therapeutic, or diagnostic advice. CBD products are not intended to diagnose, treat, cure, or prevent any disease or health condition. You are advised to always first consult with a doctor or a qualified healthcare professional before using any CBD product, particularly if you any of the following apply. DO NOT USE CBD IF PREGANT, BREAST FEEDING OR IF YOU HAVE A SERIOUS MEDICAL CONDITION. DO NOT USE IF PACKAGING HAS BEEN OPENED DURING SHIPPING. DISCONTINUE USE IF ANY ADVERSE REACTION OR SYMPTOM OCCURS. CONTACT A DOCTOR IF REACTION OR SYMPTOM CONTINUES. FOR ADULTS ONLY. STORE OUT OF REACH OF CHILDREN.