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How does consumer awareness of sustainability impact the CBD cosmetics market?

How does consumer awareness of sustainability impact the CBD cosmetics market? Increased consumer awareness of sustainability drives demand for eco-friendly CBD cosmetics, influencing brands to adopt responsible sourcing, sustainable packaging, and ethical practices. Consumers are more inclined to support brands that demonstrate a commitment to environmental stewardship and transparency in their supply chains (Lee et al., 2023). This trend encourages brands to highlight their sustainability efforts in marketing, fostering a loyal customer base. Additionally, sustainability initiatives can enhance brand reputation and distinguish products in a crowded market.
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