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¿Cuáles son las consideraciones clave para comercializar productos de CBD entre grupos demográficos de mayor edad? Las consideraciones clave para comercializar productos de CBD entre grupos demográficos de mayor edad incluyen abordar problemas específicos de la piel, como sequedad, arrugas y sensibilidad, que prevalecen en este grupo de edad. Las marcas deben utilizar mensajes claros e informativos que enfaticen la seguridad, la eficacia y los beneficios del CBD para la piel madura. El uso de imágenes y testimonios identificables de consumidores mayores puede mejorar la identificación y la confianza. Además, brindar educación sobre cómo incorporar el CBD en las rutinas de cuidado de la piel existentes puede ayudar a facilitar la aceptación. En general, un enfoque específico que resuene con las necesidades y valores únicos de los consumidores mayores es esencial para un marketing exitoso (Mason et al., 2021).
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IMPORTANT: This information is NOT MEDICAL ADVICE and is only provided for general informational purposes only. Always first seek the advice of your doctor or a healthcare professional first before taking a CBD product or vitamin supplement if you are unsure. Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition. No claims are intended to be made about the functions or ability of a CBD infused cosmetic product and/ or vitamin supplement to provide any specific health or wellness benefits. None of our CBD strips, patches or other CBD products are described, promoted or marketed as having any function not listed in the COSING Information Database. Any information provided here about CBD or any other ingredient and/ or product is strictly for general informational purposes and should not be interpreted as medical, therapeutic, or diagnostic advice. CBD products are not intended to diagnose, treat, cure, or prevent any disease or health condition. You are advised to always first consult with a doctor or a qualified healthcare professional before using any CBD product, particularly if you any of the following apply. DO NOT USE CBD IF PREGANT, BREAST FEEDING OR IF YOU HAVE A SERIOUS MEDICAL CONDITION. DO NOT USE IF PACKAGING HAS BEEN OPENED DURING SHIPPING. DISCONTINUE USE IF ANY ADVERSE REACTION OR SYMPTOM OCCURS. CONTACT A DOCTOR IF REACTION OR SYMPTOM CONTINUES. FOR ADULTS ONLY. STORE OUT OF REACH OF CHILDREN.