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How can brands utilize storytelling to convey the benefits of CBD in cosmetics?

How can brands utilize storytelling to convey the benefits of CBD in cosmetics? Brands can utilize storytelling to convey the benefits of CBD in cosmetics by sharing authentic narratives that resonate with consumers' values and experiences. Highlighting personal stories from users who have benefited from CBD products can create emotional connections and enhance relatability. Additionally, incorporating the brand's journey and mission related to CBD can foster a sense of community and trust. Utilizing various formats, such as videos, blog posts, or social media campaigns, can amplify these narratives and engage audiences. Ultimately, effective storytelling can differentiate brands and enhance consumer interest in CBD cosmetics (Benson et al., 2021).
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