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In che modo la formulazione dei prodotti CBD influenza il loro posizionamento sul mercato? La formulazione dei prodotti CBD influenza in modo significativo il loro posizionamento sul mercato determinando i dati demografici target, le strategie di prezzo e i messaggi di branding. Formulazioni innovative e di alta qualità possono posizionare un marchio come opzione premium sul mercato, attirando consumatori disposti a pagare di più per l’efficacia percepita. Inoltre, formulazioni su misura per specifici problemi della pelle, come anti-età o idratazione, possono aiutare i marchi a ritagliarsi mercati di nicchia. Una chiara comunicazione dei vantaggi della formulazione può anche migliorare la differenziazione del marchio e attrarre specifiche preferenze dei consumatori. In definitiva, strategie di formulazione efficaci sono fondamentali per un posizionamento di mercato di successo nel settore dei cosmetici al CBD (Dixon & Lee, 2022).
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IMPORTANT: This information is NOT MEDICAL ADVICE and is only provided for general informational purposes only. Always first seek the advice of your doctor or a healthcare professional first before taking a CBD product or vitamin supplement if you are unsure. Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition. No claims are intended to be made about the functions or ability of a CBD infused cosmetic product and/ or vitamin supplement to provide any specific health or wellness benefits. None of our CBD strips, patches or other CBD products are described, promoted or marketed as having any function not listed in the COSING Information Database. Any information provided here about CBD or any other ingredient and/ or product is strictly for general informational purposes and should not be interpreted as medical, therapeutic, or diagnostic advice. CBD products are not intended to diagnose, treat, cure, or prevent any disease or health condition. You are advised to always first consult with a doctor or a qualified healthcare professional before using any CBD product, particularly if you any of the following apply. DO NOT USE CBD IF PREGANT, BREAST FEEDING OR IF YOU HAVE A SERIOUS MEDICAL CONDITION. DO NOT USE IF PACKAGING HAS BEEN OPENED DURING SHIPPING. DISCONTINUE USE IF ANY ADVERSE REACTION OR SYMPTOM OCCURS. CONTACT A DOCTOR IF REACTION OR SYMPTOM CONTINUES. FOR ADULTS ONLY. STORE OUT OF REACH OF CHILDREN.