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How can brands effectively address consumer concerns about the psychoactive effects of cannabis?

How can brands effectively address consumer concerns about the psychoactive effects of cannabis? Brands can address consumer concerns about the psychoactive effects of cannabis by clearly communicating the differences between CBD and THC. Educational content that explains CBD's non-psychoactive nature and its derived sources can help alleviate fears (Sullivan & Green, 2022). Providing third-party lab testing results that confirm THC levels below legal limits can further reassure consumers. Engaging with healthcare professionals to validate these claims can enhance credibility and consumer trust.
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