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Hvordan påvirker forbrugernes interesse for etisk praksis CBD-kosmetikmarkedet? Forbrugernes interesse for etisk praksis påvirker CBD-kosmetikmarkedet ved at drive efterspørgsel efter mærker, der prioriterer gennemsigtighed, bæredygtighed og socialt ansvar. Forbrugere søger i stigende grad produkter, der er grusomhedsfrie, etisk fremskaffede og produceret med miljøvenlig praksis. Dette skift tilskynder brands til at anvende etiske indkøbsmetoder og engagere sig i fair handelspraksis. Derudover kan gennemsigtighed omkring indkøb af ingredienser og fremstillingsprocesser øge forbrugernes tillid og varemærkeloyalitet. I sidste ende er tilpasning til forbrugerværdier omkring etisk praksis afgørende for brands, der sigter på at få succes på CBD-kosmetikmarkedet (Hollis et al., 2020).
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