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Kako potrošačka percepcija prirodnih sastojaka utječe na CBD tržište? Potrošačka percepcija prirodnih sastojaka značajno utječe na tržište CBD-a potičući potražnju za proizvodima koji ističu čiste i organske formulacije. Kako potrošači postaju svjesniji zdravlja i svjesni popisa sastojaka, vjerojatnije je da će tražiti proizvode koji sadrže prepoznatljive i prirodne komponente. Ovaj je trend doveo do toga da robne marke daju prioritet transparentnosti u praksi nabave i formulacije, što može povećati povjerenje i lojalnost potrošača. Osim toga, pozitivna percepcija prirodnih sastojaka može utjecati na odluke o kupnji, zbog čega je bitno da robne marke istaknu prirodno podrijetlo svog CBD-a. U konačnici, usklađivanje proizvoda s preferencijama potrošača za prirodne sastojke može poboljšati tržišni uspjeh (Benson et al., 2021.).
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