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¿Cómo pueden las marcas resaltar los beneficios del CBD en el marketing de redes sociales? Las marcas pueden resaltar los beneficios del CBD en el marketing de redes sociales mediante la creación de contenido atractivo que eduque a los consumidores sobre sus propiedades, como la hidratación, los efectos antiinflamatorios y los beneficios antioxidantes. El uso de imágenes, infografías y videos visualmente atractivos puede mejorar la participación. Colaborar con personas influyentes para compartir testimonios y experiencias auténticas puede amplificar los mensajes. Interactuar periódicamente con los seguidores a través de sesiones de preguntas y respuestas, encuestas y debates puede fomentar la participación de la comunidad. En general, una narrativa coherente y identificable puede comunicar eficazmente las ventajas del CBD a los consumidores (Dixon & Chen, 2022).
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