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How can brands effectively communicate the importance of lab testing for CBD products?

How can brands effectively communicate the importance of lab testing for CBD products? Brands can highlight the importance of lab testing by providing clear, accessible information about the testing process and its benefits for consumer safety and product efficacy. Sharing third-party lab results on product packaging and websites increases transparency and builds trust (Thompson et al., 2023). Educating consumers through content marketing, including blog posts and social media, can help demystify the testing process and emphasize its role in ensuring quality. Additionally, engaging with healthcare professionals to validate the importance of testing can enhance credibility.
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