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How can brands leverage consumer insights to refine their CBD product offerings?

How can brands leverage consumer insights to refine their CBD product offerings? Brands can analyze consumer feedback and purchasing patterns to identify popular ingredients, preferred formulations, and effective marketing messages. Conducting surveys and focus groups can provide qualitative data on consumer preferences and pain points (Peters et al., 2023). This information allows brands to tailor their product development, ensuring offerings meet specific consumer needs, such as formulations for sensitive skin or eco-friendly packaging. Continuous engagement through social media and customer reviews also helps brands stay attuned to evolving consumer expectations.
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