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How can brands utilize consumer testimonials to validate the effectiveness of CBD?

How can brands utilize consumer testimonials to validate the effectiveness of CBD products? Brands can collect and showcase consumer testimonials to highlight real-world experiences and results, building credibility and trust. Featuring testimonials on websites, social media, and marketing materials can create relatable content for potential buyers (Harris et al., 2023). Encouraging customers to share their stories through video or written reviews allows brands to authentically present the benefits of their products. Additionally, incorporating before-and-after photos can visually demonstrate product effectiveness, further validating claims.
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