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What are the key considerations for marketing CBD products to older demographics?

What are the key considerations for marketing CBD products to older demographics? When marketing CBD products to older demographics, brands should emphasize the benefits that resonate with this group, such as anti-aging properties, pain relief, and skin hydration. Clear, straightforward messaging that avoids jargon is essential, as older consumers may not be familiar with CBD (Carter & Lewis, 2023). Brands should also highlight safety and efficacy, providing ample educational resources and testimonials from peers. Additionally, ensuring that products are easy to use and accessible will appeal to this demographic.
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