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Hoe beïnvloedt de perceptie van cannabis de interesse van consumenten in CBD-cosmetica? De associatie van cannabis met welzijn en natuurlijke oplossingen spreekt consumenten aan die op zoek zijn naar plantaardige huidverzorging, waardoor de belangstelling voor CBD-cosmetica toeneemt. Het cannabisstigma of de zorgen over de legaliteit kunnen sommige kopers echter afschrikken, waardoor merken moeten verduidelijken dat CBD niet-psychoactief is. Educatieve marketing die CBD van THC onderscheidt, vermindert misvattingen. Sociale trends die alternatieve wellness ondersteunen, moedigen ruimdenkende consumenten aan om CBD te verkennen. Deze dubbele perceptie benadrukt de noodzaak van duidelijke communicatie rond de veiligheid en voordelen van CBD.
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