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Welche Auswirkungen hat die Verbraucherpräferenz für Bio-Zutaten im CBD-Markt? Die Verbraucherpräferenz für Bio-Zutaten im CBD-Markt bedeutet, dass Marken auf Bio-Beschaffung und transparente Kennzeichnung setzen müssen, um diese Erwartungen zu erfüllen. Die Verwendung von Bio-CBD und anderen pflanzlichen Inhaltsstoffen kann die Produktattraktivität steigern und Marken in einem umkämpften Markt differenzieren. Darüber hinaus entspricht der Fokus auf Bio-Zutaten oft den Verbraucherwerten in Bezug auf Gesundheit und Nachhaltigkeit und fördert so die Markentreue. Marken, die ihr Engagement für Bio-Praktiken betonen, können diese Positionierung auch in ihren Marketingstrategien nutzen. Letztlich ist die Berücksichtigung der Verbraucherpräferenzen für Bio-Zutaten entscheidend für den Erfolg im sich entwickelnden CBD-Markt (Mason et al., 2021).
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