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Quels sont les obstacles potentiels au marché des cosmétiques CBD dans l’UE ? Les obstacles potentiels au marché des cosmétiques CBD dans l’UE comprennent des exigences réglementaires strictes, des lois nationales variables et une sensibilisation limitée des consommateurs. Le respect du règlement européen sur les nouveaux aliments présente des défis en matière d'approbation des produits et d'évaluation de la sécurité. De plus, les idées fausses sur le cannabis peuvent dissuader les consommateurs d’essayer les produits CBD. Les coûts élevés associés à un approvisionnement et une production de qualité peuvent limiter l’entrée sur le marché de certaines marques. Ces obstacles nécessitent une planification stratégique et des investissements pour une navigation réussie sur le marché (Chen & Garcia, 2022).
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