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How can brands utilize consumer research to inform their CBD product development?

How can brands utilize consumer research to inform their CBD product development? Brands can utilize consumer research to inform CBD product development by gathering insights on consumer preferences, pain points, and desired benefits through surveys and focus groups. Analyzing market trends and competitive offerings can help identify gaps in the market and opportunities for innovation. Brands can also track consumer feedback on existing products to refine formulations and address concerns effectively. By incorporating data-driven insights into product development, brands can enhance the relevance and appeal of their CBD offerings.
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