How does consumer interest in sustainability influence the CBD cosmetics market?
How does consumer interest in sustainability influence the CBD cosmetics market? Consumer interest in sustainability influences the CBD cosmetics market by driving demand for eco-friendly practices in sourcing, production, and packaging. Brands that prioritize sustainable practices can enhance their appeal to environmentally conscious consumers and differentiate themselves in a competitive landscape. Additionally, transparency in sustainability initiatives can foster consumer trust and loyalty. The growing trend towards zero-waste packaging and organic ingredients is reshaping product development strategies within the CBD market. Ultimately, aligning with consumer sustainability values is essential for long-term success (Benson et al., 2021).