Are there any guidelines for advertising CBD cosmetics in the EU?
Are there any guidelines for advertising CBD cosmetics in the EU? Yes, there are guidelines for advertising CBD cosmetics in the EU, primarily focusing on the accuracy and transparency of marketing claims. Advertisements must not mislead consumers about the product's effects or benefits and must be supported by evidence. Claims regarding CBD's therapeutic properties are restricted, as cosmetics cannot make medicinal claims. Furthermore, advertising must comply with general EU advertising regulations, including those related to health claims and consumer protection. Ensuring adherence to these guidelines is vital for maintaining compliance and consumer trust (European Commission, 2020).