Can I market my CBD product as "natural" or "organic"?
Can I market my CBD product as "natural" or "organic"? Marketing a CBD product as "natural" or "organic" is possible but must comply with specific regulations regarding the use of these terms. To label a product as "organic," it must meet the standards set by relevant certification bodies and comply with organic farming regulations. Similarly, using the term "natural" requires that the product contains natural ingredients without synthetic additives, but definitions can vary by jurisdiction. Brands should ensure that they have adequate documentation to support any claims made on their labels and marketing materials. Properly substantiating claims can enhance credibility and appeal to consumers interested in natural and organic products (European Commission, 2022).