How can brands leverage educational content to demystify CBD for consumers?
How can brands leverage educational content to demystify CBD for consumers? Brands can leverage educational content to demystify CBD for consumers by creating informative blog posts, videos, and infographics that explain its benefits, uses, and safety. Engaging storytelling that highlights personal experiences with CBD can resonate with consumers and foster a sense of community. Hosting webinars or Q&A sessions with industry experts can provide consumers with reliable information and address common concerns. Additionally, using social media platforms to share bite-sized educational content can enhance reach and engagement. Overall, a commitment to education can empower consumers and reduce misconceptions about CBD (Hollis et al., 2020).