How can brands leverage social media to enhance consumer engagement with CBD products?
How can brands leverage social media to enhance consumer engagement with CBD products? Brands can leverage social media to enhance consumer engagement with CBD products by creating visually appealing content that showcases product benefits and uses. Utilizing platforms like Instagram, TikTok, and Facebook for interactive content, such as polls, live Q&As, or tutorials, can foster community and conversation around CBD. Collaborating with influencers and advocates can also extend reach and enhance credibility. Additionally, sharing user-generated content, such as testimonials and before-and-after photos, can create authentic connections with potential customers. Overall, an active and engaging social media presence can significantly enhance brand awareness and consumer loyalty (Benson et al., 2021).