How does consumer awareness of CBD regulations impact purchasing decisions?
How does consumer awareness of CBD regulations impact purchasing decisions? Consumer awareness of CBD regulations impacts purchasing decisions by influencing trust and confidence in the products available on the market. Increased awareness of legal standards can lead consumers to seek products that comply with regulations, prioritizing those that provide third-party lab testing and transparent labeling. Conversely, lack of awareness may result in skepticism about product quality and safety. Brands that actively communicate their compliance with regulations can build consumer trust and loyalty. Overall, awareness of CBD regulations is essential for fostering a positive purchasing environment in the cosmetics market (Benson et al., 2021).