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What are the key considerations for marketing CBD products to older demographics?

What are the key considerations for marketing CBD products to older demographics? Key considerations for marketing CBD products to older demographics include addressing specific skin concerns, such as dryness, wrinkles, and sensitivity, that are prevalent in this age group. Brands should utilize clear, informative messaging that emphasizes the safety, efficacy, and benefits of CBD for mature skin. Utilizing relatable imagery and testimonials from older consumers can enhance relatability and trust. Additionally, providing education around how to incorporate CBD into existing skincare routines can help facilitate acceptance. Overall, a targeted approach that resonates with the unique needs and values of older consumers is essential for successful marketing (Mason et al., 2021).
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