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What are the best practices for marketing CBD products to younger demographics?

What are the best practices for marketing CBD products to younger demographics? Best practices for marketing CBD products to younger demographics include utilizing social media platforms, engaging with influencer marketing, and creating relatable, informative content. Brands should leverage visual storytelling to connect with younger consumers and highlight the lifestyle aspects of their products. Additionally, prioritizing sustainability and ethical sourcing can resonate with values important to younger audiences. Offering promotions or collaborations that appeal to this demographic's interests can enhance brand engagement. Overall, a targeted approach that aligns with the preferences and values of younger consumers is essential for successful marketing (Mason et al., 2021).
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